Julia Comita
Cosmetics brand Pound Cake and Content New York photographer Julia Comita are making history!
Pound Cake Cosmetics is a revolutionary new beauty brand bringing lipstick to the BIPOC community in a whole new way. Up until now, lipstick has been marketed in a "one size fits all" manner, not accounting for any change in an individual's natural lip tone. Just like foundations shades change based on one's skin tone, so should a variety be offered in lipstick shades!
"WE REJECT “UNIVERSAL SHADES” AND BELIEVE EVERYONE IS OWED A PRODUCT THAT WAS MADE FOR THEIR UNIQUE SKIN AND LIP TONE."
- Pound Cake
Additionally, built into the brand ethos is a "Pro-Black, Pro-Fat, Pro-Queer" mentality, making them a fiercely inclusive company who is shattering cosmetics standards of the past.